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[스포츠뉴스]스포츠토토, 공익캠페인 영상 공개…‘새로운 응원의 이름, 스포츠토토’ 송출 시작

온카뱅크관리자

2025-10-15 11:08:00

<img src="https://imgnews.pstatic.net/image/382/2025/10/15/0001229372_001_20251015110812972.png" alt="" />스포츠토토&#160;공익캠페인&#160;영상의&#160;한&#160;장면. <img src="https://imgnews.pstatic.net/image/382/2025/10/15/0001229372_002_20251015110813043.png" alt="" />스포츠토토 공익 캠페인 ‘새로운 응원의 이름 스포츠토토’. <div class="wpsArticleHtmlComponent" style="margin:0 0 25px; padding:13px 0 13px 0px;border-top:2px solid #484747;border-bottom:1px solid #a3a3a3;font-size:16px; line-height:23px;color:#484747; font-weight:bold;">스포츠토토,&#160;공공위탁&#160;전환&#160;후&#160;첫&#160;공익&#160;캠페인…스포츠&#160;응원과&#160;국민체육진흥기금의&#160;선순환&#160;가치&#160;담아 KBO&#160;포스트시즌&#160;전광판&#160;송출&#160;중…KBL·K리그·KOVO&#160;등&#160;주요&#160;프로스포츠&#160;리그로&#160;확대&#160;예정</div>서울올림픽기념국민체육진흥공단(이사장&#160;하형주)이&#160;발행하는&#160;체육진흥투표권&#160;스포츠토토의&#160;수탁사업자인&#160;한국스포츠레저㈜가&#160;공공위탁&#160;전환&#160;이후&#160;첫&#160;번째로&#160;제작한&#160;공익캠페인&#160;영상&#160;‘새로운&#160;응원의&#160;이름,&#160;스포츠토토’를&#160;공개하고,&#160;전국&#160;주요&#160;프로스포츠&#160;경기장에서&#160;순차적으로&#160;송출하고&#160;있다고&#160;15일(수)&#160;밝혔다.&#160; 이번&#160;공익캠페인은&#160;“스포츠팬이라면,&#160;스포츠토토를&#160;통해&#160;누군가를&#160;응원하고&#160;있다”는&#160;메시지를&#160;담아,&#160;스포츠토토&#160;참여가&#160;단순한&#160;즐길&#160;거리를&#160;넘어&#160;대한민국&#160;스포츠&#160;발전에&#160;기여하는&#160;의미&#160;있는&#160;행동임을&#160;강조하고&#160;있다. 또한&#160;국민체육진흥기금이&#160;▲유소년&#160;선수&#160;육성&#160;▲장애인&#160;체육&#160;▲생활체육시설&#160;건립&#160;▲프로스포츠&#160;비디오&#160;판독&#160;지원&#160;등&#160;다양한&#160;분야에&#160;폭넓게&#160;환원되는&#160;선순환&#160;구조를&#160;감성적으로&#160;표현해,&#160;스포츠토토의&#160;공익적&#160;가치를&#160;자연스럽게&#160;전달하고&#160;있다. 현재&#160;KBO리그&#160;포스트시즌이&#160;열리는&#160;경기장에서&#160;해당&#160;캠페인&#160;영상이&#160;송출&#160;중이며,&#160;향후&#160;KBL,&#160;V리그,&#160;K리그&#160;등&#160;주요&#160;프로스포츠&#160;리그&#160;경기장&#160;전광판과&#160;함께&#160;방송&#160;채널(SPOTV,&#160;티빙&#160;등)을&#160;통해서도&#160;만나볼&#160;수&#160;있다.&#160;특히&#160;스포츠토토&#160;공식&#160;유튜브&#160;채널에서는&#160;공익캠페인&#160;영상&#160;공개를&#160;기념해&#160;구독&#160;및&#160;댓글&#160;참여&#160;이벤트도&#160;진행될&#160;예정이다.&#160; 이와&#160;관련해&#160;한국스포츠레저&#160;관계자는&#160;“이번&#160;공익캠페인&#160;영상은&#160;스포츠토토가&#160;대한민국&#160;스포츠를&#160;함께&#160;만들어가는&#160;응원의&#160;매개체임을&#160;보여주고자&#160;했다”이라며,&#160;“스포츠토토&#160;참여가&#160;곧&#160;국내&#160;스포츠&#160;발전을&#160;돕는&#160;기금&#160;조성으로&#160;이어진다는&#160;점을&#160;국민들께&#160;자연스럽게&#160;전달할&#160;수&#160;있기를&#160;바란다”고&#160;밝혔다. <img src="https://imgnews.pstatic.net/image/382/2025/10/15/0001229372_003_20251015110814187.jpg" alt="" /> 백현기 기자 hkbaek@donga.com

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